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The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. Strategic Market Management: Global Perspectives ismotivated by the strategic challenges created by the dynamic natureof markets. The premise is that all traditional strategicmanagement tools either do not apply or need to be adapted to amore dynamic context. The unique aspects of the book are its inclusion of: * A business strategy definition that includes product/marketscope, value proposition, and assets and competences. * A structured strategic analysis including a detailed customer,competitor, market, and environmental analysis leading tounderstanding of market dynamics that is supported by a summaryflow diagram, a set of agendas to help start the process, and a setof planning forms. * Concepts of strategic commitment, opportunism, and adaptabilityand how they can and should be blended together. * Bases of a value proposition and strong brands. A strategywithout a compelling value proposition will not be market driven orsuccessful. Brand assets that will support a business strategy needto be developed. * Creating synergetic marketing with silo organisations definedby products or countries. All organisations have multiple productsand markets and creating cooperation and communication instead ofcompetition and isolation is becoming an imperative. A global perspective is an essential aspect of this new edition.This reflects the lived experience of the student reader but alsotheir likely professional challenges. This is achieved by theextensive use of new examples and vignettes.

A city girl through and through - how will she cope with country Strategic Market Management: Global Perspectives download epub life? The brilliantly entertaining new novel from the author of Katy Carter Wants a Hero. Amber Scott loves her city life - a terrific job working on a glossy magazine, and a fiance, Ed, she's known since Uni. Even if Ed doesn't take her job seriously (as a solicitor, he doesn't have much time for women's magazines!), it is Amber's dream job. So Ed's news that he has taken a job in the West Country turns Amber's world upside down. The new life in Cornwall does not get off to the best start. The huge house Ed was so keen on is, well, huge - what is Amber going to do with four acres? And do M&S make Aga-ready meals? And when a handsome, if surly, man leads the local hunt over her land, it's more than Amber can stand. So how is it that, before long Amber is friends with the local eccentric Lady of the Manor, making love potions at her mother's recommendation - and answering the door naked to strangers...?

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Author: David A. Aaker,Damien D. McLoughlin
Number of Pages: 368 pages
Published Date: 09 Sep 2010
Publisher: John Wiley and Sons Ltd
Publication Country: Chichester, United Kingdom
Language: English
ISBN: 9780470689752
Download Link: Click Here
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