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Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

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Author: C. Michael Hall,Richard Mitchell,
Number of Pages: 360 pages
Published Date: 01 Jul 2011
Publisher: Taylor & Francis Ltd
Publication Country: Oxford, United Kingdom
Language: English
ISBN: 9780750654203
Download Link: Click Here
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